On each subsection of the Total Film webpage, a large advertisement is placed under the masthead as well as one on the right side of the page on certain subsections. The logo for Total Film can also be found in the top left corner of the webpage in a white sans-serif font to contrast the black border.
The Total Film webpage is very image led and tends to only include text as a form of grabbing the audience's attention with short and intriguing titles surrounding popular TV shows and films. The images are a variety of medium close-ups and some medium full shots. The background for the webpage is a light grey/white colour that contrasts the images and text and makes them stand out more which grabs the audience's attention. The images and text is centered on the page which makes the content neat and easy to access for the viewer. Total Film focuses on female representation and diversity often through its use of imagery as women and a woman of colour are featured as the main articles on the homepage, this goes against Hooks gender theory as women, as well as black women, are being represented more than white upper class men are.
In the "Features" subsection of the webpage you can find opinionated articles that use attention-grabbing headlines such as "10 games like GTA you need to play while waiting for GTA 6" and "Is it just me, or are too many films being made into musicals" to make a viewer click on the article. The GTA article uses a "Top 10" style of title as it will make the viewer believe that it is helpful information that they can access efficiently as a list would be consumed faster than an essay. Furthermore, by mentioning "GTA 6"- a game that has been long awaited- Total Film is getting more attention as fans of the game will become interested in the subject matter. Additionally, "Is it just me, or are too many films being made into musicals" will attract attention due to its opinionated style as those who agree will click on the article in order to resonate with the content and those who do not will be intrigued by the alternate viewpoint. Additionally, the image linked to this article shows a man dressed as a woman which supports Butler's theory of gender performativity as when the man is fully in costume, an audience would find it hard to decipher his gender as he is visibly a woman which shows that gender is the what we do as due to his appearance, people would assume that he is a woman. Each article is stacked on top of one another along with an image that relates to the content of each article. They also run down the left side of the page as it will be the first place the audience's eye will be drawn to. Furthermore, on the right side is an advertisement that has been strategically placed so that the audience can easily use the webpage without all the focus being on the adverts, but is still accessible to them if they want to find out more.
Empire's homepage has a similar layout to Total Film as both logos are in the top left corner of the page, alongside a list of subsections that lead to linked pages. Empires logo is a red, sans-serif font that boldly contrasts the stark white background. The light background makes the images and text stand out more to the audience, drawing their attention to the content. Other features such as the search bar, are red like he logo and the text on the webpage is black which paired with the white background shows that Empire is being consistent with their housestyle of the colours black, red and white. They have chosen to stick to their standard housestyle and not stray like they do with their print issues as their webpage focuses on broader topics and multiple genres in order to appeal to a wider audience. Empire also uses less advertisement than Total Film. The main image is a medium close-up of two men, one white and middle-aged and the other is a young man of colour which is representative of Empire's values of equality and diversity regarding age and race.
Empire has centered its article the same way that Total Film has on their webpage however, Empire displays their articles and images larger than Total Film does which makes each article stand out more and draws the viewers attention to them individually. In their "TV" subsection, there is a "Latest" subheading that lists relevant and current news on popular movies and by having an article about a movie that focusses on a homosexual romance is another example of Empire's representation of equality which includes sexuality as well as race, age and gender.
In Empire's TV linked page, they use 3 categories "Features", "News" and "Reviews" as subsections within the TV Series linked page which leads to other linked pages
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