Research and Planning

Bauer Research:

Bauer Media magazine brands: 

• Empire 

• MOJO 

• Women’s World 

Popular UK magazines: 

• Empire 

• Total Film 

• Sight and Sound 

Genre conventions of a magazines: 

• Cover image- might include celebrity/model- central focus- usually dominates the magazine 

• Masthead- at the top of the page, eye-catching- branding 

• Coverlines 

• Selling lines 

• Colours 

• Barcode 

• Strapline 

• Advertisement 

• 
  

• Empire is a film magazine and is the only film magazine owned by Bauer Media. The Empire readership is three-quarters male and are 18-40 years old, employed, in a relationship, university educated and time-poor. Empire's audience is passionate about film- they use cinema as escapism or insight into other worlds.

Ownership

Bauer Media Group (or Bauer Verlagsgruppe) is currently owned by Yvonne Bauer since 2010 when she became CEO and had 85% control over the company after joining the family business in 2005. She is the fifth generation in the family to take majority control over Bauer Media Group.

Values

    Bauer Media wishes to bring their audiences more joy and improve their lives through their "iconic brands and platforms to inform, entertain and inspire."

They want to understand their audiences. They look at where behaviours and attitudes are changing to understand this better.

History

They originally started out as a small printing house in Germany. They entered the UK in 1987 with the release of Bella magazine. 

Their magazine heritage began as early as 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News. Both iconic brands are still some of the most reputable found the Bauer Media portfolio

Bauer media is a German multimedia conglomerate. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services. They also operate in 13 countries in Europe. They are the UK's largest magazine publisher.

Commitments

The Bauer Media Group are committed to innovating and growing their publishing business by expanding into the digital, broadcast and experiential areas.

EMPIRE

Empire Magazine is the world's largest movie magazine. It is also Bauers only film magazine. Their first issue was May 1989. They are currently published by Bauer media. Their editor is a man called Nick de Semlyen. Empire's readership is three quarters male and are 18-40 years old, employed, university educated and in a relationship. This shows a gap in the audience as the majority of the readers are male.

Mood board: